Press & Retail
For bookstores, tourist shops, castles, museums, hospitality businesses, hotels, attractions and all resellers with a regional connection.
For Retailers, Shops & Resellers
The Carl & Strups book series is more than a children’s book – it is a visually strong, emotional and high-quality product that works especially well in tourist, cultural and high-traffic retail environments.
Whether bookstore, souvenir shop, castle, museum, attraction, hotel, café, restaurant or farm shop:
The books connect history, region and experience – exactly the kind of product visitors and customers love to take home, gift or recommend.
What makes the series especially attractive for retail:
– instantly understandable concept: children, region and history
– strong visual presence on shelves, counters and displays
– premium hardcover format with clear gift appeal
– strong recognisability as a coherent series
– regional roots with broader appeal beyond the region
– attractive for children while also engaging adults
In addition, we offer:
– live mascot appearances with Carl & Strups for events, markets and promotions
– support for retail campaigns and on-site presentations
– accompanying materials such as maps, displays and QR experiences
– a long-term series with strong recognition and repeat potential
The goal is not simply to place a nice book on a shelf, but to offer a product that creates attention, sparks conversation and builds an emotional connection to the region.
Whether bookstore, souvenir shop, castle, museum, attraction, hotel, café, restaurant or farm shop:
The books connect history, region and experience – exactly the kind of product visitors and customers love to take home, gift or recommend.
What makes the series especially attractive for retail:
– instantly understandable concept: children, region and history
– strong visual presence on shelves, counters and displays
– premium hardcover format with clear gift appeal
– strong recognisability as a coherent series
– regional roots with broader appeal beyond the region
– attractive for children while also engaging adults
In addition, we offer:
– live mascot appearances with Carl & Strups for events, markets and promotions
– support for retail campaigns and on-site presentations
– accompanying materials such as maps, displays and QR experiences
– a long-term series with strong recognition and repeat potential
The goal is not simply to place a nice book on a shelf, but to offer a product that creates attention, sparks conversation and builds an emotional connection to the region.
For Press & Media
The Carl & Strups series combines historical themes with a distinctive, high-quality visual and narrative approach – for children, while also appealing to adults with a regional connection.
At its centre is Carl Stülpner, embedded in the landscape, history and culture of the Ore Mountains. The series places strong emphasis on atmosphere, nature, values, recognisability and calm, timeless storytelling.
For press inquiries, we are happy to provide:
– review copies
– print-ready images
– background information on the series and the historical figure
– insights into concept, design and production
Also possible:
– interviews and background conversations
– editorial coverage on the series, the publisher and the brand
– photo opportunities or appearances with the mascot
– on-site activations connected to retail, tourism or culture
At its centre is Carl Stülpner, embedded in the landscape, history and culture of the Ore Mountains. The series places strong emphasis on atmosphere, nature, values, recognisability and calm, timeless storytelling.
For press inquiries, we are happy to provide:
– review copies
– print-ready images
– background information on the series and the historical figure
– insights into concept, design and production
Also possible:
– interviews and background conversations
– editorial coverage on the series, the publisher and the brand
– photo opportunities or appearances with the mascot
– on-site activations connected to retail, tourism or culture
Contact: service@carlstuelpner.de
Press
Selected articles and publications about Carl & Strups, the book series, and its development.
New children’s book series about Karl Stülpner is released
Feature on the successful launch of the Carl & Strups book series, the strong response at the Leipzig Book Fair, and the growing interest from families, schools, libraries, and bookshops.
The image shows the printed edition. The full newspaper text is not published here for copyright reasons.