Press & Retail
For bookstores, tourist shops, castles, museums, hospitality businesses, hotels, attractions and all resellers with a regional connection.
For Retailers, Shops & Resellers
Whether bookstore, souvenir shop, castle, museum, attraction, hotel, café, restaurant or farm shop:
The books connect history, region and experience – exactly the kind of product visitors and customers love to take home, gift or recommend.
What makes the series especially attractive for retail:
– instantly understandable concept: children, region and history
– strong visual presence on shelves, counters and displays
– premium hardcover format with clear gift appeal
– strong recognisability as a coherent series
– regional roots with broader appeal beyond the region
– attractive for children while also engaging adults
In addition, we offer:
– live mascot appearances with Carl & Strups for events, markets and promotions
– support for retail campaigns and on-site presentations
– accompanying materials such as maps, displays and QR experiences
– a long-term series with strong recognition and repeat potential
The goal is not simply to place a nice book on a shelf, but to offer a product that creates attention, sparks conversation and builds an emotional connection to the region.
For Press & Media
At its centre is Carl Stülpner, embedded in the landscape, history and culture of the Ore Mountains. The series places strong emphasis on atmosphere, nature, values, recognisability and calm, timeless storytelling.
For press inquiries, we are happy to provide:
– review copies
– print-ready images
– background information on the series and the historical figure
– insights into concept, design and production
Also possible:
– interviews and background conversations
– editorial coverage on the series, the publisher and the brand
– photo opportunities or appearances with the mascot
– on-site activations connected to retail, tourism or culture
Contact: service@carlstuelpner.de
Press
New children’s book series about Karl Stülpner is released
Feature on the successful launch of the Carl & Strups book series, the strong response at the Leipzig Book Fair, and the growing interest from families, schools, libraries, and bookshops.
The image shows the printed edition. The full newspaper text is not published here for copyright reasons.
“My child immediately wanted to know what happens next.”
The first independent review from the children's book community means a great deal to us. The Instagram blogger bilder_buch_fee introduced “Little Carl in the Smoke of the Hussars” to her community and highlighted the loving illustrations, the historical depth, and the emotional bond between Carl and Strups.
We were especially touched by her words: “My child immediately connected with Carl and Strups and wanted to know what happens next after finishing the book.” Honest feedback like this from families and the children's book community means the world to us as an independent publisher.
Buchnavi adds Carl & Strups to its children's book trail
Buchnavi featured “Little Carl in the Smoke of the Hussars” on its website and Instagram, presenting the first volume as an adventurous and engaging story for children aged four to seven.
The review introduces Carl, Strups and the hussars in an accessible way for young readers, giving the series visibility beyond our own channels.